Engaging the Union Member: Building Trust Through Personalized Health Support

Trust is foundational in organized labor. Union members expect their benefits to be accessible, easy to use, and aligned with the values they stand for: protection, fairness, and long-term well-being.  When healthcare feels impersonal or disconnected from members’ real needs, trust can erode quickly.

At Conifer, we build that trust at the member level by listening to members for their needs and co-developing a plan with the member on what is needed to improve their health, understand the benefit options available, or more easily navigate the healthcare delivery system.  While working with members directly, Conifer concurrently empowers union leaders with clinical and utilization trends at the population level to develop strategies to manage costs while ensuring strong benefits for members.  Conifer also, provides analysis on member engagement and with union leader guidance deploys actions to engage membership in their healthcare. The goal is simple, achieving it is not. Understand population trends, build trust, and engage those most in need individually.

Meeting Members Where They Are: Personalizing Outreach for Union Populations

Union members’ lives and schedules can vary widely, different shifts, job sites, and personal commitments all shape how and when they engage with their healthcare benefits. At Conifer, we recognize that effective engagement starts with trust. We position ourselves as a trusted resource, providing personalized support tailored to each member’s unique needs and circumstances. Our outreach is flexible: understanding that sometimes the timing isn’t right, we follow up thoughtfully to ensure members can engage when it works best for them. Whether providing benefit education, care navigation, or targeted health support, our goal is to meet members where they are, on their terms, and build lasting relationships that drive better health outcomes.

Turning Health Data Into Actionable Strategies

Data is at the center of what we do, but only when it leads to action. Conifer aggregates the disparate health data providing a comprehensive view at the population and the individual member level.  These insights identify utilization behaviors (under and over utilization), health condition trends, and members with complex newly diagnosed conditions.  Individuals who may benefit from proactive outreach are flagged for Personal Health Nurses to take action. At the population level, strategies are put in place to help members better utilize benefits available and make care easier to access.

This is not generic outreach. Personalized health support sends the right message to the right member at the right time.  At the same time, it gives leadership a clearer view of what members need most and how the health plan can support them

Partnering with Union Leadership to Amplify Impact

Collaboration leads to lasting success. Conifer works directly with union leadership to design strategies that align with each fund’s goals and values. We provide executive summaries, clean dashboards, and regular reporting that simplify complex data and support informed decision-making.

Our communication tools are built with cultural awareness in mind. Our history of working with unions informs these communication strategies and the need to customize based on how any one’s union leadership communicates with members. That awareness allows us to design materials that speak the correct language—literally and structurally—across different member bases.

Conifer works alongside union leadership to deliver health support that is tailored, actionable, and built on the realities of the population it serves. When members feel seen and supported, engagement rises. When care is better targeted, outcomes improve. When both happen together, the fund strengthens for today’s members and those who come next.

When engagement is designed around real people using real data, it works. Partner with Conifer to bring that level of impact to your union members.